Under its Retail division Bloom has 2 retail concepts – Dell Direct Store in 4 districts & a Multi-brand showroom and gadget corner in Coimbatore
Dell Direct Stores (DDS):
The DDS are located in the 4 cities of Coimbatore, Madurai, Trichy & Salem. The DDS offer a very unique experience of having all the latest configurations and models in display for the customer. The Customer can come and use the models on display and have a personal experience of the performance of the various models available from DELL. In the DDS a customer is received by highly trained executives of DELL with the latest trends in IT to give the customer and help him make an informed decision on his IT purchase.
Multi-brand showroom (MBS):
The MBS is an exclusive 1300 square feet of space where all the latest products in the IT industry are on showcase for a customer to see and buy. The MBS as a principle give the customer the unique experience of WYSIWYG – What You See Is What You Get”. The MBS has exclusive spaces for each brand to showcase their range of products, viz. Samsung, Sony, Toshiba, DELL, Acer, Benq, Seagate, Logitech, Apple, etc.. The staffs in the MBS are given periodical technical training and skill development from experienced faculties from institutes like NIIT, INTEL Academy, etc…